I enjoyed the creative story and unique characters in this game. I didn't even suspect it had a looping mechanic, which I think is great since I tend to avoid those games, that focus on that, like the plague.
I feel this is one of the better examples of how to do re-birth in idle games, since it encourages the player to care more about the in-game world and not just making numbers go up faster until you hit the next upgrade/stage of progression.